Government Wealth Warning on Modern Gold Coins?
We think there should be a Government Wealth Warning on modern coin issues including gold coins.
Modern Issues
In the absence of any Government Wealth Warning, we will issue our own via this page.
While we would not wish to stop any collectors or other interested parties from buying new coin issues "modern issues", we would advise all and sundry to only do so if they are something you really want, and in particular, do not buy them as an investment.
Marketing & Production Costs
All new products incur design and production costs, and these need to be passed on to the buyers. Also, there are often substantial marketing costs involved, and again these are mainly borne by the buyers.
Because we are dealers, and not just sales or marketing people, a large part of our business is making a market (buying and selling) older coins. In recent years, we have seen increasing quantities of second-hand "modern issues". We pride ourselves that we provide quite an efficient market, with relatively small margins between buying and selling prices. What often upsets and frustrates us is the high prices which people have often paid for the modern issues coins they are selling. Many of these have come from the Royal Mint, Westminster Collections, London Mint Office, and others. In most cases, we could and would have sold the same coins originally at lower prices than these competitors charged, but of course this would have required the original buyers to have shopped around a little, or applied a little caution or common-sense before spending their money.
In many cases, these coin owners bought their collection thinking they would be a good investment, Again, we could and would have warned them.
Historic Coin Collections
If we think that "new" coin issues are overpriced, the prices charged by these marketing companies for "historic" coins is often astonishingly high. We hesitate to call it a rip-off, but...
Save Over £500!
The Royal Mint, not content with its monopoly in producing new sovereigns, has for some years now been buying mintmark sets of sovereigns from the numismatic trade, and marketing them to its "Coin Club" members (customers) at exorbitant prices. Sadly because most of its customers are not coin collectors, but ordinary members of the public who, for some reason, appear to trust the Royal Mint.
As we wrote this, the Royal Mint's latest price on its George V mintmark collection was £1,245! We should point out, in mitigation, that the Mint's collection does come in a quite impressive wooden box, with each coin in its own capsule, and with an informative booklet / certificate. At a pinch, the presentation might be worth as much as £50, but on the negative side, the quality of some of their coins is rather variable. We have the advantage of having seen a number of the Royal Mint's sets, so we know their typical grades. Some of their coins would not even make it into our lowest grade / price. Otherwise their sets are closest to our lowest graded set.
Even our most expensive set is £350 less than the Royal Mint's offering. Perhaps we should increase our prices, but we just can't bring ourselves to charging rip-off prices.
Examples
There are many other examples we could quote of Royal Mint pricing being, in our opinion, very high. There are a selection on our Gold Sovereigns website.
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Royal Mint Historic Sovereign Collection Certificate

Royal Mint Sovereign Mintmark Collection
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